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Throughout the discovery phase and its subsequent activities, it is imperative to document the acquired knowledge in order to provide transparency to all stakeholders involved. These discovery articles possess a dynamic nature, necessitating regular updates as additional insights are gained over the product's lifecycle. The characteristics of these articles can be summarized as follows:
[WIP] Competitive analysis report
[WIP] Review and analysis of existing data
Participant list / user panel
Compile a summary of all the interviewees
Interview snapshots
Following each interview conducted, concisely document the essential points in a summary for convenient reference and future access. Although it may be appealing to rely solely on audio recordings of the interview, reviewing these recordings to extract specific information can be time-consuming. To facilitate efficient information retrieval for yourself and relevant stakeholders, it is recommended to synthesize these summaries as you progress through the interview process.
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Use the method described in Continuous Discovery Habits.
Sample: Agency Banking Experience Maps:
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Customer journey map
Source: https://www.nngroup.com/articles/journey-mapping-101/
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