Content Comparison

Output types

Throughout the discovery phase and its subsequent activities, it is imperative to document the acquired knowledge in order to provide transparency to all stakeholders involved. These discovery articles possess a dynamic nature, necessitating regular updates as additional insights are gained over the product's lifecycle. The characteristics of these articles can be summarized as follows:

1. Interview snapshots

2. Personas

3. Maps

   1. Empathy maps

   2. Customer experience maps

   3. Customer journey maps

4. As-is service blueprints

5. Opportunity-solution tree

6. Findings presentation

Interview snapshots

Following each interview conducted, concisely document the essential points in a summary for convenient reference and future access. Although it may be appealing to rely solely on audio recordings of the interview, reviewing these recordings to extract specific information can be time-consuming. To facilitate efficient information retrieval for yourself and relevant stakeholders, it is recommended to synthesize these summaries as you progress through the interview process.

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