Getting clear on the goals, the problems, and the solutions
Let’s go over the different elements of our endeavor:
The goal. These are the objectives the business needs to achieve. They should be clearly defined and measurable. This is the reason you are on this journey.
The problems. These are the needs, pain points and desires you might have uncovered
The solutions.
Why this is a team exercise
Using OST as a launchpad
Brainstorm solution ideas
Story map / customer journey map
Service blueprints
Testing assumptions
Brainstorming workshop
Story-mapping for clarity
Testing risky assumptions
Service blueprints https://www.nngroup.com/articles/service-design-101/