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Ahmed-Tijani Umar (Unlicensed)

Ahmed-Tijani Umar (Unlicensed)

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Segment

Population

Segment Description

Rewards activated (can see rewards section in their app)

Done a transaction?

Cashed out the rewards?

Segment A

276,225

These users have cashed out rewards

Yes

Yes

Yes

Segment B

357,593

These users have not cashed out rewards

Yes

Yes

No

Segment C

699,149

These users have rewards activated but haven’t done a transaction.

Note: These segment conists of only users that opened their accounts before September.
This is to create a buffer for people who just newly opened accounts.

Yes

No

No

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Methodology

To clearly understand how users feel about the Moniepoint Rewards program, we ran a structured survey targeting three groups of users (Segment A, B, and C).
Each group represents different levels of engagement with the Rewards feature, helping us cover the full range of user experiences.

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