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Ahmed-Tijani Umar

Ahmed-Tijani Umar

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Segment

Population

Segment Description

Rewards activated (can see rewards section in their app)

Done a transaction?

Cashed out the rewards?

Segment A

276,225

These users have cashed out rewards

Yes

Yes

Yes

Segment B

357,593

These users have not cashed out rewards

Yes

Yes

No

Segment C

699,149

These users have rewards activated but haven’t done a transaction.

Note: These This segment conists consists of only users that who opened their accounts before September.
This is to create a buffer for people who just newly opened accounts.

Yes

No

No

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