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Core user journeys

Note

Delete this info panel, this is only for guidance.

  • Identify and define core user journeys relevant to different user personas.

  • Focus on tasks critical to user satisfaction and aligned with the product's value proposition.

  • Include a rationale for why these journeys were selected and how you selected these.

Personal savings

Persona

Core journey

Rationale

Name of persona + description

Name of the core journey + description

Why this journey was selected + how you selected this journey

Name of persona + description

Name of the core journey + description

Why this journey was selected + how you selected this journey

Name of persona + description

Name of the core journey + description

Why this journey was selected + how you selected this journey

Name of persona + description

Name of the core journey + description

Why this journey was selected + how you selected this journey

Name of persona + description

Name of the core journey + description

Why this journey was selected + how you selected this journey

Name of persona + description

Name of the core journey + description

Why this journey was selected + how you selected this journey

Name of persona + description

Name of the core journey + description

Why this journey was selected + how you selected this journey

Persona

Core journey

Rationale

Keneth Etuk
QA analyst, TechSavvy

Create Flexible Savings.
Flexible savings let users save money with easy access to funds, offering flexible deposits, withdrawals, and goal management without penalties.

This is an important flow for user to be able to save, without this flow user cannot save or earn interest.

Inemesit udo
IT professional, TechSavvy

Create Locked Savings.
Locked savings require deposits for a certain period, offering higher interest rates but limiting withdrawals until maturity, promoting long-term saving.

This is an important flow for user to be able to save, without this flow user cannot save or earn interest.

Anthony
Student

Create Fixed Savings.
Fixed savings offer a set interest rate on deposits for a fixed term, with no withdrawal until maturity, ensuring secure long-term savings.

This is an important flow for user to be able to save, without this flow user cannot save or earn interest.

Hussein
Graphic Designer

Top-up Savings.
Top-up into savings lets users add funds to their accounts anytime, boosting their savings goals and interest earnings.

This is an important flow for user to be able to boost their savings goals and interest earnings.

Vincent
Software Engineer

Withdraw from Savings.
Withdraw from savings allows users to access and transfer funds from their savings, offering financial flexibility.

This is an important flow for user to be able to transfer funds from their savings.

Taiwo
Student

Withdraw from Savings.
Withdraw from savings allows users to access and transfer funds from their savings, offering financial flexibility.

This is an important flow for user to be able to transfer funds from their savings.

Abubakar
Small business owner

Manage Savings.
Manage savings lets users track, adjust, and optimize their savings and goals for effective financial planning.

This is an important flow for user to be able to adjust, and optimize their savings and goals for effective financial planning.

Favour
Student

Cancel Savings.
Cancel savings lets users close their savings and access remaining funds, ending their savings commitment.

This is an important flow for user to be able to close their savings and access remaining funds.

Business Savings

Adesina
Office manager

Break Savings.
Break savings lets users withdraw from locked savings before maturity, often incurring a penalty.

This is an important flow for user to be able to withdraw from locked savings before maturity, often incurring a penalty.

Maryam
Small business owner

Rollover Savings.
Rollover savings lets users transfer funds from a maturing account to a new one, usually preserving interest rates.

This is an important flow for user to be able to transfer funds from a maturing account to a new one.

Business Savings

Persona

Core journey

Rationale

Keneth Etuk
QA analyst, TechSavvy

Create Flexible Savings.
Flexible savings let users save money with easy access to funds, offering flexible deposits, withdrawals, and goal management without penalties.

This is an important flow for user to be able to save, without this flow user cannot save or earn interest.

Inemesit udo
IT professional, TechSavvy

Create Locked Savings.
Locked savings require deposits for a certain period, offering higher interest rates but limiting withdrawals until maturity, promoting long-term saving.

This is an important flow for user to be able to save, without this flow user cannot save or earn interest.

Anthony
Student

Create Fixed Savings.
Fixed savings offer a set interest rate on deposits for a fixed term, with no withdrawal until maturity, ensuring secure long-term savings.

This is an important flow for user to be able to save, without this flow user cannot save or earn interest.

Hussein
Graphic Designer

Top-up Savings.
Top-up into savings lets users add funds to their accounts anytime, boosting their savings goals and interest earnings.

This is an important flow for user to be able to boost their savings goals and interest earnings.

Vincent
Software Engineer

Withdraw from Savings.
Withdraw from savings allows users to access and transfer funds from their savings, offering financial flexibility.

This is an important flow for user to be able to transfer funds from their savings.

Taiwo
Student

Withdraw from Savings.
Withdraw from savings allows users to access and transfer funds from their savings, offering financial flexibility.

This is an important flow for user to be able to transfer funds from their savings.

Abubakar
Small business owner

Manage Savings.
Manage savings lets users track, adjust, and optimize their savings and goals for effective financial planning.

This is an important flow for user to be able to adjust, and optimize their savings and goals for effective financial planning.

Favour
Student

Cancel Savings.
Cancel savings lets users close their savings and access remaining funds, ending their savings commitment.

This is an important flow for user to be able to close their savings and access remaining funds.

Adesina
Office manager

Break Savings.
Break savings lets users withdraw from locked savings before maturity, often incurring a penalty.

This is an important flow for user to be able to withdraw from locked savings before maturity, often incurring a penalty.

Maryam
Small business owner

Rollover Savings.
Rollover savings lets users transfer funds from a maturing account to a new one, usually preserving interest rates.

This is an important flow for user to be able to transfer funds from a maturing account to a new one.

Test environment

Note

Delete this info panel, this is only for guidance.

Outline the approach you took - wether it was moderated or unmoderated test, remote or in-person, which platform it was performed on (mobile, web, POS), interactive prototypes or testing account, etc.

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