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Note

Delete this info panel, this is only for guidance.

  • Identify and define core user journeys relevant to different user personas.

  • Focus on tasks critical to user satisfaction and aligned with the product's value proposition.

  • Include a rationale for why these journeys were selected and how you selected these.

[insert text here]Personal savings

Persona

Core journey

Rationale

Keneth Etuk
QA analyst, TechSavvy

Create Flexible Savings.
Flexible savings let users save money with easy access to funds, offering flexible deposits, withdrawals, and goal management without penalties.

This is an important flow for user to be able to save, without this flow user cannot save or earn interest.

Inemesit udo
IT professional, TechSavvy

Create Locked Savings.
Locked savings require deposits for a certain period, offering higher interest rates but limiting withdrawals until maturity, promoting long-term saving.

This is an important flow for user to be able to save, without this flow user cannot save or earn interest.

Anthony
Student

Create Fixed Savings.
Fixed savings offer a set interest rate on deposits for a fixed term, with no withdrawal until maturity, ensuring secure long-term savings.

This is an important flow for user to be able to save, without this flow user cannot save or earn interest.

Hussein
Graphic Designer

Top-up Savings.
Top-up into savings lets users add funds to their accounts anytime, boosting their savings goals and interest earnings.

This is an important flow for user to be able to boost their savings goals and interest earnings.

Vincent
Software Engineer

Withdraw from Savings.
Withdraw from savings allows users to access and transfer funds from their savings, offering financial flexibility.

This is an important flow for user to be able to transfer funds from their savings.

Taiwo
Student

Withdraw from Savings.
Withdraw from savings allows users to access and transfer funds from their savings, offering financial flexibility.

This is an important flow for user to be able to transfer funds from their savings.

Abubakar
Small business owner

Manage Savings.
Manage savings lets users track, adjust, and optimize their savings and goals for effective financial planning.

This is an important flow for user to be able to adjust, and optimize their savings and goals for effective financial planning.

Favour
Student

Cancel Savings.
Cancel savings lets users close their savings and access remaining funds, ending their savings commitment.

This is an important flow for user to be able to close their savings and access remaining funds.

Business Savings

Persona

Core journey

Rationale

Name of persona + description

Name of the core journey + description

Why this journey was selected + how you selected this journey

Name of persona + description

Name of the core journey + description

Why this journey was selected + how you selected this journey

Name of persona + description

Name of the core journey + description

Why this journey was selected + how you selected this journey

Name of persona + description

Name of the core journey + description

Why this journey was selected + how you selected this journey

Name of persona + description

Name of the core journey + description

Why this journey was selected + how you selected this journey

Name of persona + description

Name of the core journey + description

Why this journey was selected + how you selected this journey

Name of persona + description

Name of the core journey + description

Why this journey was selected + how you selected this journey

...

Core journey

SUS score

Time on task

Success rate

Comments

Rollover savings

72

2m 57.4s

83%

Journey seems easy to understand by users.

Create fixed savings

70.3

382m 56.5s

71%

Result was skewed by a user that spent too much time answering SUS questionnaire.

Create locked savings

71.3

3m 25.1s

60%

40% of participant dropped off during prototype test

Create flexible savings

69.7

37m 20.8s

60%

33% of participant dropped off during prototype test

Break savings plan

70.7

5m 15.2s

70%

The average time spent on the journey is a lot, a place to improve

Cancel savings plan

76.3

2m 45.3s

60%

The low success rate may be attributed lots of drop-off at different points during the test.

Top up savings

78.5

1m 29.3s

71%

Brief key feedback or observation for this journey

Brief key feedback or observation for this journey

[journey name]

Brief key feedback or observation for this journey.3s

60%

The low success rate may be attributed lots of drop-off at different points during the test.

Top up savings

78.5

1m 29.3s

71%

flow was simple and straightforward based on feedback

Withdraw from savings

67.1

2m 39.8s

88%

High success rate, but SUS score suggests journey can be improved

Manage savings

75.5

2m 7.3s

83%

The high success rate and SUS score suggests journey was easy and straightforward for users to achieve their goals

Business savings

%[journey name]

Core journey

SUS score

Time on task

Success rate

Comments

[journey name]

e.g. 60

1m 30s

Rollover savings

70

1m 35.6s

75%

Brief key feedback or observation for this journey

Create fixed savings

83%

1m 51.4s

78%

Brief key feedback or observation for this journey

[journey name]

Brief key feedback or observation for this journey

[journey name]

Brief key feedback or observation for this journey

[journey name]

Brief key feedback or observation for this journey

[journey name]

Brief key feedback or observation for this journey

[journey name]

Brief key feedback or observation for this journey

...