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Participant D | Hussien |
|---|---|
Age | 29 |
Occupation | Graphic Designer, Lagos |
Tech savviness | High |
Fintech usage | Primarily uses personal banking apps like Kuda and ALAT for Gtbank saving, budgeting, and personal transfers. Also utilises fintech apps for peer-to-peer transfers and mobile payments. |
Primary devices | Android phone |
Key insights | He diligently saves 30-40% of his salary monthly, locking money away for long-term goals like house rent, internet, and airtime for the year, while also participating in a monthly and weekly "Ajo" contribution, where he prefers to be the last to receive funds, invests in his mother's business with no interest, leaves a portion of his salary for emergencies, and is interested in low-risk investments and the Nigerian stock market, as well as FX if the market stabilizes. |
Participant E | Hafsat |
|---|---|
Age | 24, Abuja |
Occupation | Student/Works |
Tech savviness | Moderate |
Fintech usage | Relies heavily on mobile money apps like Paga and Moniepoint to run his POS business, facilitating cash withdrawals, deposits, and transfers for customers. He also uses traditional banking apps for reconciling the daily balancePrimarily uses personal banking apps like Zenith saving, budgeting, and personal transfers. |
Primary devices | Android phone (Itel A56) |
Key insights | Babatunde’s biggest concern is the reliability of the fintech app or platform, especially in high-traffic areas. He prefers platforms with low transaction failure rates and quick settlement times. Instant customer support is crucial when POS systems encounter issues, and he values platforms with lower transaction feesShe participated in a year-long contribution with 12 fellow corpers to buy a phone, faced payment delays, doesn’t invest or save in FX, borrows from friends and repays fully, works a salaried job, saves part of her salary in Jaiz Bank (restricted for discipline), invests in gold, and her mother saves through AMANA for Salah; she’s interested in earning profit from savings. |
Participant F | Michael |
|---|---|
Age | 38, Port-Harcourt |
Occupation | Banker |
Tech savviness | Moderate |
Fintech usage | Primarily uses personal banking apps like Gtbank saving, budgeting, and personal transfers. and utilizes fintech apps like carbon for savings. |
Primary devices | Android phone |
Key insights | The user works a salaried job, saves monthly on the Carbon app toward a house and for emergencies, liquidates savings for urgent needs, has a joint savings account with his wife at FirstBank for emergencies, but faces issues with Carbon's lack of account statement downloads and joint account options with interest. |
Recruitment process
For a savings product usability test, the recruitment process typically involved the following steps:
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