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Persona | Core journey | Rationale |
|---|---|---|
BRM & PRM (the primary point of contact within the sales network between business owners/marketers and the organization) | Onboarding After Receiving Activation LinkWhy this journey was selected + how you selected this journey | It is the first contact of the BRM with the platform (They wouldn’t be able to sell products without onboarding) |
Onboarding a Business Owner (A major part of why they use the platform, to onboard businesses) | Why this journey was selected + how you selected this journeyOne of the primary reasons for getting onboarded is to get more Business Owners(BOs) onboarded (Survey with users showed these core journey) | |
Selling and Assigning Cards to Business Owners and Customers + descriptionWhy this journey was selected + how you selected this journey | They sell cards to BOs and customers to increase market traction and ultimately their commissions | |
Monitoring Business Owners Performance and Placing PND on Non-performing Business Owners + descriptionWhy this journey was selected + how you selected this journey | They monitor BOs to make sure they keep up to the expected target | |
Taking Courses via Dashboard + descriptionWhy this journey was selected + how you selected this journey | They take courses to stay in tune and updated with the latest so as to perform optimally | |
BRM (the primary point of contact within the sales network between business owners/marketers and the organization) | Ability to Cash Out Commissions + descriptionWhy this journey was selected + how you selected this journey | BRMs need to get their commissions/rewards for personal consumption |
SC & SPO (those who oversee the main contact within the sales network between business owners/marketers and the organization, specifically the managers of BRM/PRM) | Initiating the Onboarding Process of a BRM + descriptionWhy this journey was selected + how you selected this journey | They are to initiate the onboarding process of BRMs that will perform and increase market traction |
Monitoring BRM/PRM Performance and Placing PND on Non-performing BRMs/PRMs + description | They monitor BRMs/PRMs to make sure they keep up to the expected target | |
Ability to Cash Out Commissions + description | They need to get their commissions/rewards for personal consumption | |
Selling Cards to BRMs | They sell cards to BRMs/PRMs to increase market traction and ultimately their commissions | |
SC (those who oversee the main contact within the sales network between business owners/marketers and the organization, specifically the managers of BRM/PRM) | Assigning POS to BRMs | SCs are to assign POS terminals to BRMs |
Test environment
The tests were unmoderated, we allowed the users navigate these journeys themselves, remote and recorded. The tests were done with the present working platforms (mobile and web). Some technical issues didn’t allow for the use of test environment and prototypes.
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Core journey | Tasks | |
|---|---|---|
View history & print receipt | A customer that recently made a transaction of N15,000.00, has come to ask you for a re-print of that receipt. Proceed to give the receipt Note: imagine this to be a POS terminal | |
[journey name] | [journey name]Onboarding After Receiving Activation Link | A BRM/PRM needs to be onboarded using the activation link after the SC/SPO has initiated onboarding on their dashboard |
Onboarding a Business Owner (A major part of why they use the platform, to onboard businesses) | BRMs/PRMs goes in to their dashboard and onboard business owners or personal customers | |
Selling and Assigning Cards to Business Owners and Customers | ||
Monitoring Business Owners Performance and Placing PND on Non-performing Business Owners | ||
Taking Courses via Dashboard | ||
Ability to Cash Out Commissions | ||
Initiating the Onboarding Process of a BRM | ||
Monitoring BRM/PRM Performance and Placing PND on Non-performing BRMs/PRMs | ||
Ability to Cash Out Commissions | ||
Selling Cards to BRMs | ||
Assigning POS to BRMs |
Participants
Participant information
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