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Participant C | Anthony |
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Age | 28, Lagos |
Occupation | Student/works for Uncle |
Tech savviness | High |
Fintech usage | Primarily uses personal banking apps like Gtbank for saving, budgeting, and personal transfers. Also utilises fintech apps like Opay for peer-to-peer transfers and mobile payments. |
Primary devices | iPhone 13 |
Key insights | Anthony uses inventory system in supermarket he works to efficiently track, manage, and control stock levels, ensuring that products are available for customers while minimizing overstock and reducing losses due to spoilage, theft, or mismanagements. User also saves part of salary with his uncle. |
Participant D | AmakaHussien |
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Age | 2229 |
Occupation | NYSC corp member (service year) Graphic Designer, Lagos |
Tech savviness | High |
Fintech usage | Primarily uses personal banking apps like Kuda and ALAT for saving, budgeting, and personal transfers. Also utilises fintech apps for peer-to-peer transfers and mobile payments. |
Primary devices | Android phone (Samsung A32) |
Key insights | Amaka prefers fintech apps that offer budgeting tools and savings features. She values gamification and rewards systems, such as cashbacks and referral bonuses, to increase engagement. Her main frustration comes from long transaction processing times or unexpected app downtimes. Security and user-friendly onboarding are important factors for her trust in the app. |
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