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Participant D	Babatunde
Age	50
Occupation	POS operator
Tech savviness	Moderate
Fintech usage	Relies heavily on mobile money apps like Paga and Moniepoint to run his POS business, facilitating cash withdrawals, deposits, and transfers for customers. He also uses traditional banking apps for reconciling the daily balance.
Primary devices	Android phone (Itel A56)
Key insights	Babatunde’s biggest concern is the reliability of the fintech app or platform, especially in high-traffic areas. He prefers platforms with low transaction failure rates and quick settlement times. Instant customer support is crucial when POS systems encounter issues, and he values platforms with lower transaction fees.

Recruitment process

Note

Delete this info panel, this is only for guidance.

Participants were selected based on specific demographic criteria to ensure representation of the target audience.
Recruitment channels included [insert recruitment methods: online panels, customer database, etc.].
Screeners were used to ensure participants met the following criteria:
- regularly interact with [specific technology/product. type]
- other criteria related to the specific test such as being a current customer, not being a customer, using a competitor’s product, etc.

Our targetFor a savings product usability test, the recruitment process typically involved the following steps:

Defining User Profiles: We identified the target audience based on demographics such as age, income level, and familiarity with financial services, focusing on people who use or are likely to use savings products.
Criteria for Selection: Set specific inclusion criteria, such as experience with savings, digital literacy, and access to mobile or internet banking. Excluded participants who may have insider knowledge of savings product.
Sample Size: Recruited a balanced mix of users, typically 5–10 participants, ensuring diversity in age, tech-savviness, and geographic location within Nigeria.

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