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Ahmed-Tijani Umar (Unlicensed)

Ahmed-Tijani Umar (Unlicensed)

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titleProblem Statement

Why are we reviewing rewards?

We are preparing to launch new pricing for bank transfers and want to review the Rewards program to soften the impact of these new pricing changes, especially for business banking users. There are two major areas we want to address before the launch:

  1. New Pricingreward (cashback) amounts

  2. User experience

    1. Speed of rewards

    2. Rewards user experience

New rewards (cashback) amounts

The new rewards update will give the following cashback amount for bank transfers for the following account types:

0-5000

5001-50,000

50,000 above

Cashback

Personal

N10

N10

N10

N10

Business without POS KYC level 3 and below

N10

N10

N10

N10

Business without POS KYC level 4 and above
(Corporate Business)

N10

N20

N40

N/A

Business with POS

N10

N20

N40

Star Level
Mega: N7

Super: N3
(50,000 above)

User experience

We also conducted research on the current user experience with a focus on the following key areas for potential improvement:

  • Discoverability: How easy is locating the Rewards section on the dashboard?

  • Speed of Cashback: How quickly do users receive feedback on a collected reward?

  • Ease of Use: How easily do users monitor and cash out rewards?

  • General experience: How seamless is the entire process of navigating and using rewards?

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