Current performance of rewards

The Rewards Program has been highly effective in driving key growth metrics, and there is strong evidence to suggest that launching it to all customers would significantly benefit us.

* 80th percentile ‘Assigned Non-Referrals’ time to First Transaction improves by 14 hrs (20%) when compared to ‘Unassigned Non-Referrals’.
** Accurate Data accurate as of September 2024

Rewards Metrics

We are already tracking key account data on Rewards performance. You can access the live dashboard here, where we monitor general activity and trends:

.https://hera.teamapt.com/dashboard/rewards-hm-?p_Account Opened Period=["Post-Rewards Accounts"]

To summarise, our current Rewards program has led to:

Improved Conversion: Rewards significantly increased user engagement, particularly for Non-Referral customers who are harder to convert.

Higher Revenue: The uplift in revenue and transaction volume shows that rewards effectively drive business value.

Long-Term Engagement: Users who engage with Rewards are more likely to transact repeatedly, creating sustainable growth.