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The guidelines are an evolution of Adrian Agho's excellent Product Management 2.0.

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Info

If you are looking for guidance on outlining the key aspects of your design problem, check out our ”frame your design challenge” template.

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Stage 2 - KPIs and project foundations

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Business KPI

Current level

Current level date

Goal level

Goal date

eg. onboarding flow success rate

eg. 50%

eg. as of July 2024

eg. 80%

eg. October 2024

These KPIs and goals should be agreed by the Business Leader and all team members.

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