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The guidelines are an evolution of Adrian Agho's excellent Product Management 2.0.

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A Business Leader will be hired once the product is validated, and it is expected that the product will be a big / important area. If it is expected to remain a smaller product, the Product Manager can continue to run the product.

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You If you are looking for guidance on outlining the key aspects of your design problem, check out our frame ”frame your design challenge template. It will help you outline the key aspects of your design problem and set you on the right pathchallenge” template.

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Stage 2 - KPIs and project foundations

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Business KPI

Current level

Current level date

Goal level

Goal date

eg. onboarding flow success rate

eg. 50%

eg. as of July 2024

eg. 80%

eg. October 2024

These KPIs and goals should be agreed by the Business Leader and all team members.

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