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The guidelines are an evolution of Adrian Agho's excellent Product Management 2.0. |
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Business KPI | Current level | Current level date | Goal level | Goal date |
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eg. onboarding flow success rate | eg. 50% | eg. as of July 2024 | eg. 80% | eg. October 2024 |
These KPIs and goals should be agreed by the Business Leader and all team members.
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We have created a template to help offer some inspiration on what research you can do, seen here.
Identifying customers for research
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