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The guidelines are an evolution of Adrian Agho's excellent Product Management 2.0. |
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Business KPI | Current level | Current level date | Goal level | Goal date |
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eg. onboarding flow success rate | eg. 50% | eg. as of July 2024 | eg. 80% | eg. October 2024 |
These KPIs and goals should be agreed by the Business Leader and all team members.
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You can find helpful tips on conducting interviews in this article. |
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Stage 4 - ideation
Synthesise your findings from the interviews (research download)
Take key extracts from the notes you took, and put them into post-it notes (use a virtual tool such as FigJam or Lucidspark).
Do this the day of an interview, or maximum the day after, as the insights and quotes should be fresh in your mind.
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Identify themes
As you gather your learnings, patterns and themes are likely to emerge. Here’s a guideline for how to spot and identify themes, and make sense of them:
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