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The guidelines are an evolution of Adrian Agho's excellent Product Management 2.0. |
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Business KPI | Current level | Current level date | Goal level | Goal date |
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eg. onboarding flow success rate | eg. 50% | eg. as of July 2024 | eg. 80% | eg. October 2024 |
These KPIs and goals should be agreed by the Business Leader and all team members.
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Gather around your post-its from previous ideation sessions (as a team if possible). Move the most compelling, common, and inspiring quotes, stories, or ideas to a new board and sort them into categories.
Look for patterns and relationships between your categories and move the post-its around as you continue grouping. The goal is to identify key themes and then to translate them into opportunities for design.
Take the themes that you identified and rephrase them as a short statements. You’re not looking for a solution here, just transforming a theme into what feels like a core insight of your research.
Aim for the three to five most impactful insights.
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