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The guidelines are an evolution of Adrian Agho's excellent Product Management 2.0. |
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Business KPI | Current level | Current level date | Goal level | Goal date |
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eg. onboarding flow success rate | eg. 50% | eg. as of July 2024 | eg. 80% | eg. October 2024 |
These KPIs and goals should be agreed by the Business Leader and all team members.
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Prioritise creativity over immediate feasibility.
Bundle brainstormed ideas
Now that you’ve got lots of ideas, it’s time to combine them into robust solutions.
Bundling ideas takes you from strong individual concepts to solutions of substance. Think of it as a game of mix and match, with the end goal of putting the best parts of several ideas together to create more complex concepts. You’ve probably noticed that many ideas start to resemble each other—which is a good thing. Try different combinations; keep the best parts of some, get rid of the ones that aren’t working, and consolidate your thinking into a few concepts you can start to share.
Start by clustering similar ideas in your prototypes into groups. Talk about the best of the ideaselements of those clusters and combine them with other clusters.
Once you’ve got a few ideas for elements, start to combine idea groupings, ask yourself how the best elements of your thinking to form might live in a system. Now you’re moving from individual ideas to full-on solutions.
Now you’re moving to the first solution for testing, which contains a number of new and creative ideas.
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