Versions Compared

Version Old Version 16 New Version 17
Changes made by

Ahmed-Tijani Umar (Unlicensed)

Ahmed-Tijani Umar (Unlicensed)

Saved on

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

Expand
titleProblem Statement

Why are we reviewing rewards?

As we launch the new pricing for bank transfers, we will also review the Rewards program to soften the impact of these new pricing changes, especially for business banking users. There are two major areas we want to address before the launch:

  1. New reward (cashback) amounts

  2. User experience

    1. Speed of rewards

    2. Rewards user experience

New rewards (cashback) amounts

The new rewards update from the Payments team will give the following cashback amount for bank transfers for the following account types:

0-5000

5001-50,000

50,000 above

Cashback

Personal

N10

N10

N10

N10

Business without POS KYC level 3 and below

N10

N10

N10N10

N/A

Business without POS KYC level 4 and above
(Corporate Business)

N10

N20

N40

N/A

Business with POS

N10

N20

N40

Star Level
Mega: N7

Super: N3
(50,000 above)

User experience

Speed of rewards

We have already worked on optimizations to the speed at which rewards are delivered. These are captured in this document:

/wiki/spaces/MAE/pages/1449459740

Rewards user experience

We also conducted a discovery exercise on the current user experience with a focus on the following key areas for potential improvement:

  • Discoverability: How easy is locating the Rewards section on the dashboard?

  • Speed of Cashback: How quickly do users receive feedback on a collected reward?

  • Ease of Use: How easily do users monitor and cash out rewards?

  • General experience: How seamless is the entire process of navigating and using rewards?

The results of the discovery can be seen below:
Rewards UX discovery Plan

...

Expand
titleUser Personas

User personas

Personal Banking users:
Rewards will now be available to ALL users who have personal accounts.

Business banking users [NEW]

With this update, we will be introducing Rewards to the following types of business account owners: Business

without POS KYC level 3 and belowBusiness

with POS alone

* Businesses > L3 but without POS (corporate accounts), aren’t getting cashback rewards. They will be incentivised to get POS so they can enjoy rewards.

Expand
titleUser Stories

Epic

User Story

Acceptance Criteria

Onboarding

As a Personal banking user, I want to be aware of the Rewards program from the moment I sign up.

  • A screen on onboarding that explains what rewards are and how to get rewarded

Discoverability

As a Personal banking user, I want to see the Rewards program clearly and easily interact with my rewards.

Positioning

  • A rewards tab on the bottom

  • Making the rewards balance more visible

  • [optional]Rewards balance as a source account for transactions such as transfer, airtime, and data.

Entry point

  • A single clear entry point for rewards in the app

  • An entry point for rewards via USSD

Notification

  • I should get a Push/SMS/email notification on a successful reward

Speed of Cashback

As a personal banking user, I want to be instantly rewarded after my transaction

  • Near instant reward processing when I buy airtime, data or do an intra-bank transfer

  • Clearer cues on when transactions happen

General experience of rewards

As a personal banking user, interacting with Rewards is simpler and clearer

  • I should get a Monthly summary of the rewards accumulated

  • I should get a weekly reminder to interact with rewards if I have unredeemed rewards older than 5 days.

  • [Optional]A gamified rewards experience

Expand
titleDesign

https://docs.google.com/document/d/1iLyt3tqrLZh5lr4GxBzflQAfmxxuK99zQDH_7i6WjsA/edit

Expand
titleDesign

https://docs.google.com/document/d/1iLyt3tqrLZh5lr4GxBzflQAfmxxuK99zQDH_7i6WjsA/edit Rewards design

https://www.figma.com/design/divblgz4XgVHH1puxGNsFe/Shell?node-id=8344-29297&t=repvQPVRnWAQ5Ydh-4

...