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Customer Retention Rate: Measure the percentage % of CICO agents who consistently take and repay financing over a specific period, renew their financing after repayment as an increase in retention rate will be an indicator of customer satisfaction and the value of our products to them
Adoption Rate: We will track the rate at which CICO agents choose CICO loan products over other financing options, as the adoption rate will indicate the acceptance and alignment of our products to their needs.
Market Share: Monitor the growth of our CICO loan product within the financial sector, as this will indicate successful penetration and customer adoption.
Customer Satisfaction Score (CSAT): Regularly survey CICI agents to evaluate their product satisfaction, focusing on ease of use and financial benefits.
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