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Segment A: Users who have activated Rewards, completed transactions, and successfully cashed out.
Segment B: Users who have activated Rewards, completed transactions, but haven’t cashed out.
Segment C: Users who opened accounts before September, have Rewards activated but haven’t done any transactions. (Accounts opened before September)
This segmentation allows us to collect insights from users at different stages of their Rewards journey.
Segment | Population | Segment Description | Rewards activated (can see rewards section in their app) | Done a transaction? | Cashed out the rewards? |
|---|---|---|---|---|---|
Segment A | 276,225 | These users have cashed out rewards | Yes | Yes | Yes |
Segment B | 357,593 | These users have not cashed out rewards | Yes | Yes | No |
Segment C | 699,149 | These users have rewards activated but haven’t done a transaction. | Yes | No | No |
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Methodology
To clearly understand how users feel about the Moniepoint Rewards program, we ran a structured survey targeting three groups of users (Segment A, B, and C).
Each group represents different levels of engagement with the Rewards feature, helping us cover the full range of user experiences.
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Task | Timeline | Status |
|---|---|---|
Data gathering | 13-16 September 2024 | Done |
Creation of artefacts | 17 September 2024 | Done |
Data analysis | 16-18 September 2024 | In ProgressDone |
Review call and handoff | TBDNot Started | In Progress |
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Expected outputs
Output | Status | Details |
|---|---|---|
OST | We created an Opportunity Solutions Tree (OST), to map out the challenges users face with the Rewards program and potential solutions. | https://www.figma.com/board/HJTgi6xPqxpdA4ed5Ym0AW/Rewards-OST?node-id=0-1&t=vxHR6nPpzLst1VLJ-1 |
Survey analysis | We are currently analyzing the survey responses. |