Content Comparison

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Throughout the discovery phase and its subsequent activities, it is imperative to document the acquired knowledge in order to provide transparency to all stakeholders involved. These discovery articles possess a dynamic nature, necessitating regular updates as additional insights are gained over the product's lifecycle. The characteristics of these articles can be summarized as follows:

1. Interview snapshots

2. Survey results

3. Personas

4. Maps

   1. Empathy maps

   2. Customer experience maps

   3. Customer journey maps

5. As-is service blueprints

6. Opportunity-solution tree

7. Findings presentation