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Goal-directed persona. This type of persona splits your users up by what goal they try to achieve with your product.
Role-based persona. These are based on the roles of users in the product space e.g. the users that will be using the product in an organization.
⭐ Engaging persona. These can incorporate both goal and role-directed personas, as well as the more traditional rounded personas. They are perceived to be more ‘real’. These personas examine the emotions of the user, their psychology, backgrounds and make them relevant to the task at hand.
Fictional persona. These require the team to make assumptions based upon past interactions with the user base and products to deliver a picture of what, perhaps, typical users look like.
Sample persona
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Sample: /wiki/spaces/PM/pages/1541308613
Sample persona template
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