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If you are looking for guidance on outlining the key aspects of your design problem, check out our frame your design challenge template. |
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Stage 2 - KPIs and project foundations
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We have created a template to help offer some inspiration on what research you can do, seen here.
Identifying customers for research
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We have created a template table to help record interviewees details, seen here.
Interviews
Guidelines for interviews:
Interviews should typically be 45 minutes long at least. The aim is to get deeper understanding to supplement that you gathered from quantitative data, surveys, and usability testing.
Try to have two people of your team in each interview. One person can take on the role of the interviewer, leading the conversation and building trust with the interviewee, while the second person acts as an observer/note-taker, capturing key details, behaviours, and insights that might be missed by the interviewer. This allows for different interpretations of the responses and leads to richer insights as each person may pick up on different details or nuances in the conversation.
Come prepared with a set of questions you’d like to ask. Start by asking broad questions about the person’s life, values, and habits, before asking more specific questions that relate directly to your challenge. A pro-forma template you can use to help formulate the right questions to ask is here.
Keep questions at a high level at early stages- do not dive into specifics on a product, or specifics such as asking ‘do you like this feature?'.
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You can find helpful tips on conducting interviews in this article. |
Stage 4 - ideation
Synthesise your findings from the interviews (research download)
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A template to help identify themes is here.
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Stage 4 - ideation
Create How Might We questions (HMW)
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A template to help you do that is here.
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You can find helpful tips on writing HMW questions in this article. |
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