🎯Business goals & objectives

In order to ensure alignment between activities and business goals, business leads should establish clear, concise, and measurable objectives for the product manager and their team. This focused approach guarantees that work is directed towards achieving specific targets.

Goals and their resulting objectives can be influenced by various factors, including desired business outcomes, product outcomes, or traction outcomes.

Goals and objectives can vary in terms of their scope and duration, encompassing both short-term and long-term goals.

Sample goals and objectives:

1. Launch a new product or feature.

2. Boost the number of active users by 10%.

3. Increase revenue by 25%.

4. Mitigate customer churn rates.

5. Minimize error occurrences.