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Solomon Eshiet

Solomon Eshiet

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Number of participants

  • 5-8 participants per journey

Demographics

  • 18 - 34 years old

  • Based in Nigeria

  • Male and Females

  • Student, Employed and Unemployed

  • Has no experience with Moniepoint

  • Has no familiarity with the product

  • Has saved before on other platformsthis platform

Selection criteria

  • Banks elsewhere, not with Moniepoint

  • Lives anywhere in Nigeria 

  • Has low to high levels of education and tech skill

  • May have immediate need of financial support

  • May have saved before

  • Interested in saving

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The time it takes participants to complete each journey. Shorter times generally indicate better usability. This metric helps to measure efficiency.

  • Create savings: Users are expected to complete this journey within 3 minutes.

  • Break savings plan: Users are expected to complete this journey within 2 minutes.

  • Top up savings: Users are expected to complete this journey within 2 minutes.

  • Withdraw from savings: Users are expected to complete this journey within 2 minutes.

  • Rollover savings: Users are expected to complete this journey within 2 minutes.

Success rate

Personal savings

  • Create savings: this journey is considered successful when customer is able to create the savings plan within 3 minutes with a success rate of 68% and above.

  • Break savings plan: this journey is considered successful when customer is able to break the savings plan within 2 minutes with a success rate of 68% and above.

  • Top up savings: this journey is considered successful when customer is able to top-up the savings plan within 2 minutes with a success rate of 68% and above.

  • Withdraw from savings: this journey is considered successful customer is able to withdraw from the savings plan within 2 minutes with a success rate of 68% and above.

  • Rollover savings: this journey is considered successful when customer is able to rollover the savings plan within 2 minutes with a success rate of 68% and above.

Results

382m 56.5s

70.7

5m 15.2s

flow was simple and straightforward based on feedback

2m 39.8s

88%

Core journey

SUS score

Time on task

Success rate

Comments

Rollover savings

72

2m 57.4s

83%

Journey seems easy to understand by users.

Create savings

70.3

71%

Result was skewed by a user that spent too much time answering SUS questionnaire.

Break savings plan

70%

The average time spent on the journey is a lot, a place to improve

Top up savings

78.5

1m 29.3s

71%

Withdraw from savings

67.1

High success rate, but SUS score suggests journey can be improved

Post-test qualitative questionnaire feedback

Participants provided additional insights through open-ended post-test questions:

Common pain points

Some participants complained about difficulty finding some buttons, especially when it come to breaking or canceling a savings plan.

Participants also mentioned that the “copy” used in some places were not clear enough.

Positive feedback

Some participants talked about how short the journeys are, they can create a savings plan very quickly, top up and withdraw from a plan quickly.

User suggestions

A suggestion that stands out was the use of better “copy” to convey messages clearer

Recommendations for improvement

Based on the test findings, the following recommendations are proposed to improve the product’s usability:

Design changes

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Overall look and feel of the product needs to be improved to give the product better aesthetics which influences customer decision while using the product.

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Quick wins

  • Update the “copy” to covey information better..

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