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Ebele Nnacheta

Ebele Nnacheta

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Owner

Ebele Nnacheta

TPM

Oluwasanmi Akinrele

EA

Mayowa Ajagunna

QA

TBD

Researcher

TBD

Summary

A single carousel for displaying multiple product banners on the mobile banking application dashboarddashboard for mobile and web

Status

Status
titleDiscovery

Next Milestone

TBD

Problem Definition

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titleObjective

To create a unified, centralised system that enables all teams to create , manage, and assign banners and campaigns from a single interface.a single point of access for banner display

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titleSuccess metric

  1. Click-through and interaction rates for banners.Delivery

  2. rate of critical compliance-related Carousel allows the display of multiple product banners.

  3. Improved and more intuitive UI

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titleStakeholders

Who needs to be kept up to date on the progress of this feature, or should be giving input on it.

Responsible

TBD

Accountable

Oluwasanmi Akinrele Ebele Nnacheta

Consulted

TBD

Informed

Ope Adeyemi

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titleContext

Moniepoint’s personal mobile app application (mobile and web) currently has multiple banner systems managed by different teams. This disjointed approach leads to several challenges:

  1. Cluttered UIand Irregularities with Design:
    Multiple carousels and banners on the app’s dashboard create a fragmented user experience, making the interface feel cluttered and less intuitive.

  2. Inefficiencies in Management:
    Teams have separate processes and tools to manage banners or campaigns, leading to duplication of efforts and inconsistency.

  3. Absence of PersonalizationPersonalisation: Customers are shown generic messages that are often maybe irrelevant to their needs, resulting in missed opportunities to engage them with meaningful, tailored content.

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titleScope & Constraints

Scope

  1. Centralized Banner Management:

    • A unified system to create, update, and manage banners and campaigns via the back-office interface.

    • Personalization of banners to cater to individual customer profiles or segments.

  2. User Experience Enhancements:

    • Single, auto-scrolling carousel on the app dashboard for all banners and campaigns.

    • Support for deep linking to additional information or specific app pages.

    • Differentiation between dismissible banners and mandatory persistent (compliance-related) banners.

  3. Banner Configuration Options:

    • Fields like title, description, deep link, expiry date, and purpose (e.g., rewards or informational).

    • Critical banners (e.g., BVN or KYC updates) to remain persistent until resolved. We have 2 ways to do this;

      • Every banner can be dismissed, but for persistent banners, they may reappear the next day if the issue remains unresolved.

      • Compliance related banners should not be dismissible until resolved; these banners can only be dismissed after an action has been successfully carried out.
        (NB: Decision to be made will be finalised upon thorough research as to which is has a better UI)

Constraint

  1. There must be a single entry point for displaying banners.

Reviewed by

Status

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titleRisks & Mitigation

Risk

Mitigation

  1. Overloading the carousel with too many banners

  2. System downtime affecting banner visibility

  3. Customers are not redirected to the appropriate section when they click on an action banner.

  1. Implement prioritization rules and enforce a limit on the number of active banners per user.

  2. Ensure robust monitoring

  3. Action banners must contain deeplinks that redirects customers to a particular page .

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titleKey Features

The Centralised Banner System aims to introduce 2 major features:

  1. Centralized Centralised Banner Management System:

  2. A single auto-scrolling carousel on the dashboard to display both informational banners and banners containing CTA (campaigns).

Reviewed by

Status

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titleUser Stories

User Profiles

  1. Backoffice Users (Admins/Teams Managing Banners)

  2. Moniepoint customers (End Users)

User Stories

Backoffice Users

  1. I want to create banners with specific titles, descriptions, and deep links so that users see relevant informations.

  2. I want to assign banners to specific user segments through the back-office interface so that only relevant users see the content.

  3. I want to set banners as dismissible or mandatory so that compliance-critical information cannot be skipped.

  4. I want to specify banner expiry dates so that outdated information no longer displays.

  5. I want to categorize categorise banners as either informational or reward-based campaigns.

Moniepoint customers

  1. I want to see banners relevant to my profile (e.g., KYC reminders or promotional offers) on the dashboard

  2. I want to click on a banner to navigate directly to a page with more details so that I can quickly take any required actions.

  3. I want to dismiss banners that are not critical so that my dashboard remains uncluttered.

  4. I want banners to update dynamically so that I always see the most relevant information.

  5. I want banners to expire automatically once the content is outdated so that I don’t receive irrelevant notifications.

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When was this decision made

Revolut

Revolut has a simple banner system that shows information on a plain background and can include an image if needed.

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titleCompetitior references

Screenshots from competitors and other products that are useful references for the development of this feature

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titleDecision Log

Question

Decision made

Decider

Date

What is the question or alternatives we need to decide between

What was the decision made, and why

Who made this decision

image-20241118-064203.pngImage Added

image-20241118-064015.pngImage Added

Launch Readiness

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titleKey Milestones

TARGET DATE

MILESTONE

DESCRIPTION

EXIT CRITERIA

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titleTracking & analytics

Details of the tracking in place, and dashboards or reports that are needed to assess the performance of the solution.

MIXPANEL

We need to configure the following event to monitor user interactions with the banner:

Event name

Description

Attribute(s)

homepage_banner_clicked

This event triggers when a user clicks on a banner on the carousel in the dashboard.

Product: What product banner was clicked?

Type: Which banner type was interacted with?

Where: personal app, business app, web?

homepage_banner_dismissed

This event triggers when a user dismisses a banner on the carousel in the dashboard.

Product: What product banner was dismissed?

Type: Which banner was dismissed?

Where: personal app, business app, web?

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titleFAQs

None for now

Impact

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titleSuccess

TBD

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What feedback we saw from users both direct to customer service, and indirectly via forums, social media and so on.
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titleQualitative analysis

Change History

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titleNext steps

TBD

Changelog

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