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titleSuccess metric
  1. Click-through and interaction rates for banners.

  2. Carousel allows the display of multiple product banners.

  3. Improved and more intuitive UI

  4. Increased User Satisfaction- Collect feedbacks

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titleStakeholders

Who needs to be kept up to date on the progress of this feature, or should be giving input on it.

Responsible

TBD

Accountable

Oluwasanmi Akinrele Ebele Nnacheta

Consulted

TBD

Informed

Ope Adeyemi

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titleScope & Constraints

Scope

  1. Centralized Banner Management:

    A unified system to create, update, and manage banners and campaigns

    To enable every product team to independently create and assign personalized banners tailored to individual customers.

    • Personalization of banners to cater to individual customer profiles or segments.

  2. User Experience Enhancements:

    • Single, auto-scrolling (can also be manually scrolled) carousel on the app dashboard for all banners and campaigns.

    • Support for deep linking to additional information or specific pages.

    • Differentiation between dismissible banners and persistent (compliance-related) banners.

  3. Banner Configuration Options:

    • Fields like title, description, deep link, expiry date, and purpose (e.g., rewards or informational).

    • Critical banners (e.g., BVN or KYC updates) to remain persistent until resolved. We have 2 ways to do this;

      • Every banner can be dismissed, but for persistent banners, they may reappear the next day if the issue remains unresolved.

      • Compliance related banners should not be dismissible until resolved; these banners can only be dismissed after an action has been successfully carried out.
        (NB: Decision to be made will be finalised upon thorough research as to which is has a better UI)

Constraint

  1. There must be a single entry point for displaying banners.

Reviewed by

Status

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titleTracking & analytics

MIXPANEL

We need to configure the following event to monitor user interactions with the banner:

Event name

Description

Attribute(s)

homepage_banner_clicked

This event triggers when a user clicks on a banner on the carousel in the dashboard.

Product: What product banner was clicked?

Type: Which banner type was interacted with?

Where: personal app, business app, web?

homepage_banner_dismissed

This event triggers when a user dismisses a banner on the carousel in the dashboard.

Product: What product banner was dismissed?

Type: Which banner was dismissed?

Where: personal app, business app, web?

None for now
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titleFAQs
  1. How does this feature benefit customers?

    1. Customers will see a cleaner, more organised dashboard with banners that are personalized to their needs.

  2. Will the new carousel replace the old one completely?

    1. Yes, as part of the effort to redesign the current UI, we need to combine the rewards carousel and the application banners into a single auto scrolling carousel.

Impact

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titleSuccess

TBDAt least 30% improvement in banner click-through rates

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titleQuantitative analysis

Category

Metric

Goal

User Engagement

ClictClick-Through-Rate per banner TBD

Achieve a minimum click-through rate of 30% per banner within the first three months of implementation.

Conversions

Number of customers who completed an action that a banner requested (e.g., KYC upgrade).

TBD25% increase in the number of customers completing banner-driven actions within six months

Performance

Banner load success rate

TBD99.5%

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titleQualitative analysis

Change History

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