Content Comparison

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title	FAQs

How does this feature benefit customers?
1. Customers will see a cleaner, more organised dashboard with banners that are personalized to their needs.
Will the new carousel replace the old one completely?
1. Yes, as part of the effort to redesign the current UI, we need to combine the rewards carousel and the application banners into a single auto scrolling carousel.

Impact

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title	Success

At least 30% improvement in banner click-through rates

Measure the click-through rate (CTR), completion rate, and dismissal rate for all banners during the first month.
- These metrics will serve as the baseline for comparison.
Completion Rate Improvement:
- Increase the number of users completing the banner's call-to-action by 20% compared to the baseline in the 3rd month.

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title	Quantitative analysis

Category	Metric	Goal
User Engagement	Click-Through-Rate per banner	Increase banner visibility.
Conversions	Number of customers who completed an action that a banner requested (e.g., KYC upgrade).	Individual teams records the number of customers successfully completing banner-driven actions within six months
Performance	Banner load success rate	99.5%

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