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Ebele Nnacheta

Ebele Nnacheta

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titleSuccess metric

  1. Click-through /interaction and interaction viewed rates for banners will be measured monthly by comparing the metrics of the current month against those of the previous month.

  2. Increased User Satisfaction- Collect feedbacks

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titleStakeholders

Who needs to be kept up to date on the progress of this feature, or should be giving input on it.

Responsible

TBD

Accountable

Oluwasanmi Akinrele Ebele Nnacheta

Consulted

TBDAdegoke Obasa

Informed

Ope Adeyemi

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titleContext

Moniepoint’s application (mobile and web) currently has multiple banner systems managed by different teams. This disjointed approach leads to several challenges:

  1. Cluttered and Irregularities with Design:
    Multiple carousels and banners on the customer’s dashboard create a fragmented user experience, making the interface feel cluttered and less intuitive.

  2. Inefficiencies in Management:
    Teams have separate processes and tools to manage banners or campaigns, leading to inconsistency.

  3. Absence of Personalisation: Customers are shown generic messages that maybe irrelevant to their needs, resulting in missed opportunities to engage them with meaningful, tailored content.

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titleScope & Constraints

Scope

  1. To enable every product team to independently create and assign personalized banners tailored to individual customers.

    • Personalization of banners to cater to individual customer profiles or segments.

  2. User Experience Enhancements:

    • Single, auto- scrolling every 5 seconds (can also be manually scrolled) carousel on the app dashboard for all banners and campaigns.

    • Support for deep linking to additional information or specific pages.

    • Differentiation between dismissible banners and persistent (compliance-related) banners.

  3. Banner Configuration Options:

    • Fields like title, description, deep link, expiry date, and purpose (e.g., rewards or informational).

    • Critical banners (e.g., BVN or KYC updates) to remain persistent until resolved. We have 2 ways to do this;

      • Every banner can be dismissed, but for persistent banners, they may reappear the next day if the issue remains unresolved.

      • Compliance related banners should not be dismissible until resolved; these banners can only be dismissed after an action has been successfully carried out.
        (NB: Decision to be made will be finalised upon thorough research as to which is has a better UI)

Constraint

  1. There must be a single entry point for displaying banners.

Reviewed by

Status

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titleUser Stories

User Profiles

  1. Backoffice Internal Users (Admins/Teams Managing Banners)

  2. Moniepoint customers (End Users)

User Stories

Backoffice Internal Users

  1. I want to create banners with specific titles, descriptions, and deep links so that users see relevant informations.

  2. I want to assign banners to specific user segments through the back-office/Customer.io so that only relevant users see the content.

  3. I want to set banners as dismissible or mandatory so that compliance-critical information cannot be skipped.

  4. I want to specify banner expiry dates so that outdated information no longer displays.

  5. I want to categorise banners as either informational or reward-based campaigns.

Moniepoint customers

  1. I want to see banners relevant to my profile (e.g., KYC reminders or promotional offers) on the dashboard

  2. I want to click on a banner to navigate directly to a page with more details so that I can quickly take any required actions.

  3. I want to dismiss banners that are not critical so that my dashboard remains uncluttered.

  4. I want banners to update dynamically so that I always see the most relevant information.

  5. I want banners to expire automatically once the content is outdated so that I don’t receive irrelevant notifications.

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titleTracking & analytics

MIXPANEL

We need to configure the following event to monitor user interactions with the banner:

Event name

Description

Attribute(s)

homepage_banner_clicked

This event triggers when a user clicks on a banner on the carousel in the dashboard and completes the action required.

Product: What product banner was clicked?

Type: Which banner type was interacted with?

Where: personal app, business app, web?

homepage_banner_viewed

This event triggers when a user clicks on a banner on the carousel in the dashboard and does not complete the action required.

Product: What product banner was viewed?

Type: Which banner type was viewed with?

Where: personal app, business app, web?

homepage_banner_dismissed

This event triggers when a user dismisses a banner on the carousel in the dashboard.

Product: What product banner was dismissed?

Type: Which banner was dismissed?

Where: personal app, business app, web?

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titleFAQs

  1. How does this feature benefit customers?

    1. Customers will see a cleaner, more organised dashboard with banners that are personalized to their needs.

  2. Will the new carousel replace the old one completely?

    1. Yes, as part of the effort to redesign the current UI, we need to combine the rewards carousel and the application banners into a single auto scrolling ing carousel.

Impact

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titleSuccess
At least 30% improvement in banner click-through rates

  • Measure the click-through rate (CTR), completion rate, and dismissal rate for all banners during the first month.

    • These metrics will serve as the baseline for comparison.

  • Completion Rate Improvement:

    • Increase the number of users completing the banner's call-to-action by 20% compared to the baseline in the 3rd month.

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titleQuantitative analysis

Category

Metric

Goal

User Engagement

Click-Through-Rate per banner Achieve

a minimum click-through rate of 30% per banner within the first three months of implementationIncrease banner visibility.

Conversions

Number of customers who completed an action that a banner requested (e.g., KYC upgrade).

25% increase in Individual teams records the number of customers successfully completing banner-driven actions within six months

Performance

Banner load success rate

99.5%

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titleQualitative analysis

Change History

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titleNext steps
TBD

  1. Track user engagement (completion/dismissal) and aim for monthly banner performance improvements after implementation.

Changelog

DATE

DESCRIPTION