Centralised Banner System

To create a single point of access for banner display

1. Click-through and interaction rates for banners.

2. Increased User Satisfaction

Who needs to be kept up to date on the progress of this feature, or should be giving input on it.

Moniepoint’s application (mobile and web) currently has multiple banner systems managed by different teams. This disjointed approach leads to several challenges:

1. Cluttered and Irregularities with Design:
   Multiple carousels and banners on the customer’s dashboard create a fragmented user experience, making the interface feel cluttered and less intuitive.

2. Inefficiencies in Management:
   Teams have separate processes and tools to manage banners or campaigns, leading to inconsistency.

3. Absence of Personalisation: Customers are shown generic messages that maybe irrelevant to their needs, resulting in missed opportunities to engage them with meaningful, tailored content.

Scope

1. To enable every product team to independently create and assign personalized banners tailored to individual customers.

   • Personalization of banners to cater to individual customer profiles or segments.

2. User Experience Enhancements:

   • Single, auto-scrolling (can also be manually scrolled) carousel on the app dashboard for all banners and campaigns.

   • Support for deep linking to additional information or specific pages.

   • Differentiation between dismissible banners and persistent (compliance-related) banners.

3. Banner Configuration Options:

   • Fields like title, description, deep link, expiry date, and purpose (e.g., rewards or informational).

   • Critical banners (e.g., BVN or KYC updates) to remain persistent until resolved. We have 2 ways to do this;

     • Every banner can be dismissed, but for persistent banners, they may reappear the next day if the issue remains unresolved.

     • Compliance related banners should not be dismissible until resolved; these banners can only be dismissed after an action has been successfully carried out.
       (NB: Decision to be made will be finalised upon thorough research as to which is has a better UI)

Constraint

1. There must be a single entry point for displaying banners.

The Centralised Banner System aims to introduce 2 major features:

1. Centralised Banner Management System

2. A single auto-scrolling carousel on the dashboard to display both informational banners and banners containing CTA (campaigns).

User Profiles

1. Internal Users (Admins/Teams Managing Banners)

2. Moniepoint customers (End Users)

User Stories

Internal Users

1. I want to create banners with specific titles, descriptions, and deep links so that users see relevant informations.

2. I want to assign banners to specific user segments through the back-office/Customer.io so that only relevant users see the content.

3. I want to set banners as dismissible or mandatory so that compliance-critical information cannot be skipped.

4. I want to specify banner expiry dates so that outdated information no longer displays.

5. I want to categorise banners as either informational or reward-based campaigns.

Moniepoint customers

1. I want to see banners relevant to my profile (e.g., KYC reminders or promotional offers) on the dashboard

2. I want to click on a banner to navigate directly to a page with more details so that I can quickly take any required actions.

3. I want to dismiss banners that are not critical so that my dashboard remains uncluttered.

4. I want banners to update dynamically so that I always see the most relevant information.

5. I want banners to expire automatically once the content is outdated so that I don’t receive irrelevant notifications.

TBD

Revolut

Revolut has a simple banner system that shows information on a plain background and can include an image if needed.

MIXPANEL

We need to configure the following event to monitor user interactions with the banner:

1. How does this feature benefit customers?

   1. Customers will see a cleaner, more organised dashboard with banners that are personalized to their needs.

2. Will the new carousel replace the old one completely?

   1. Yes, as part of the effort to redesign the current UI, we need to combine the rewards carousel and the application banners into a single auto scrolling carousel.

• Measure the click-through rate (CTR), completion rate, and dismissal rate for all banners during the first month.

  • These metrics will serve as the baseline for comparison.

• Completion Rate Improvement:

  • Increase the number of users completing the banner's call-to-action by 20% compared to the baseline in the 3rd month.

1. Track user engagement (completion/dismissal) and aim for monthly banner performance improvements after implementation.