A persona is a fictional, yet realistic, description of a typical or target user of the product. It is used to promote empathy, increase awareness and memorability of target users, prioritize features, and inform design decisions. These require some level of critical thinking, but as with most of these discovery articles, you cannot simply think up a persona, they will jump out at you the longer you spend in discovery. Your definitions of your personas should be updated over time as you uncover more insights about your users.
Sample persona:
Persona Template:
Sources: https://www.nngroup.com/articles/personas-study-guide/?lm=personas-are-living-documents&pt=article, https://www.interaction-design.org/literature/article/personas-why-and-how-you-should-use-them
Add Comment