Centralised Banner System

To create a unified, centralised system that enables all teams to create, manage, and assign banners and campaigns from a single interface.

1. Click-through and interaction rates for banners.

2. Delivery rate of critical compliance-related banners.

Who needs to be kept up to date on the progress of this feature, or should be giving input on it.

Moniepoint’s personal mobile app currently has multiple banner systems managed by different teams. This disjointed approach leads to several challenges:

1. Cluttered UI:
   Multiple carousels and banners on the app’s dashboard create a fragmented user experience, making the interface feel cluttered and less intuitive.

2. Inefficiencies in Management:
   Teams have separate processes and tools to manage banners or campaigns, leading to duplication of efforts and inconsistency.

3. Absence of Personalization: Customers are shown generic messages that are often irrelevant to their needs, resulting in missed opportunities to engage them with meaningful, tailored content.

Scope

1. Centralized Banner Management:

   • A unified system to create, update, and manage banners and campaigns via the back-office interface.

   • Personalization of banners to cater to individual customer profiles or segments.

2. User Experience Enhancements:

   • Single, auto-scrolling carousel on the app dashboard for all banners and campaigns.

   • Support for deep linking to additional information or specific app pages.

   • Differentiation between dismissible banners and mandatory (compliance-related) banners.

3. Banner Configuration Options:

   • Fields like title, description, deep link, expiry date, and purpose (e.g., rewards or informational).

   • Critical banners (e.g., BVN or KYC updates) to remain persistent until resolved.

Constraint

The Centralised Banner System aims to introduce 2 major features:

1. Centralized Banner Management System:

   • A single auto-scrolling carousel on the dashboard to display both informational banners and banners containing CTA (campaigns).

User Profiles

1. Backoffice Users (Admins/Teams Managing Banners)

2. Moniepoint customers (End Users)

User Stories

Backoffice Users

1. I want to create banners with specific titles, descriptions, and deep links so that users see relevant informations.

2. I want to assign banners to specific user segments through the back-office interface so that only relevant users see the content.

3. I want to set banners as dismissible or mandatory so that compliance-critical information cannot be skipped.

4. I want to specify banner expiry dates so that outdated information no longer displays.

5. I want to categorize banners as either informational or reward-based campaigns.

Moniepoint customers

1. I want to see banners relevant to my profile (e.g., KYC reminders or promotional offers) on the dashboard

2. I want to click on a banner to navigate directly to a page with more details so that I can quickly take any required actions.

3. I want to dismiss banners that are not critical so that my dashboard remains uncluttered.

4. I want banners to update dynamically so that I always see the most relevant information.

5. I want banners to expire automatically once the content is outdated so that I don’t receive irrelevant notifications.

TBD

Screenshots from competitors and other products that are useful references for the development of this feature

Details of the tracking in place, and dashboards or reports that are needed to assess the performance of the solution.

TBD

What feedback we saw from users both direct to customer service, and indirectly via forums, social media and so on.

TBD