MFB Nigeria
Standardising research practices in MP product teams
Research Type | Mode of Research | User Incentives | Reimbursements for designers/researchers | Max No. of Users allowed per study without additional approval TBD | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Personal Customer | Business Customer | Internal employees/BRMs/PRMs | Transport costs | Upfront transport budget given | Printing costs for any research material | Food costs | Not finaizing these for now | |||||
Any short study with a friend, family, colleague | Any | ₦ 0 | ₦ 0 | ₦ 0 ( Goodwill gesture paid by the researcher/team if needed) | NA | NA | Reimbursed 100% | NA | ||||
Surveys | Online survey ( unmoderated) - 3 randomly selected customers will win an amount | ₦ 5000 | ₦ 10000 | NA | NA | NA | NA | |||||
Phone Survey ( moderated) | ₦ 3000 | ₦ 5000 | NA | NA | NA | NA | ||||||
Interviews and Tests ( QnA /Usabilty) | Unmoderated Eg. Useberry with specially recruited users | ₦ 5000 | ₦ 8000 | NA | NA | NA | NA | |||||
Moderated : Phone Interview | ₦ 5000 | ₦ 8000 | NA | NA | NA | NA | ||||||
Moderated : Video / Whatsapp Call | ₦ 8000 | ₦ 10000 | NA | NA | NA | NA | ||||||
Moderated : Inperson (Participant visits MP office) | ₦ 20000 | ₦ 20000 + Merch ( if available) | Reimbursed 100% with receipts | NA | Reimbursed 100% with receipts | NA | ||||||
Moderated : Inperson (Researcher visits participant) | ₦ 8000 | ₦ 10000 | Reimbursed 100% with receipts | NA | Reimbursed 100% with receipts | Reimbursed 100% if you spent whole day | ||||||
Workshops (1 hr 30 min +) | Physical at the office | ₦ 20000 | ₦ 40000 + Meal/Snack | Reimbursed 100% with receipts | NA | Reimbursed 100% with receipts | Reimbursed 100% if you spent whole day | |||||
Any Out of Station Research | Reimbursed 100% with receipts | NA | Reimbursed 100% with receipts | Reimbursed 100% with receipts | ||||||||
Type of research | Team responsible | Who approves |
|---|---|---|
Product UX optimisation | UXR | @Anukriti Kedia @Ian Dillon |
User persona research | UXR | @Anukriti Kedia @Ian Dillon |
Product usability test | ? |
Process for requests and approvals for incentives budget:
Request sent to Anukriti on Slack with details on research, goals, no. of users
Anukriti confirms and send approval email to Ian and Chike
Ian approves
Chike processes required amounts to the designated designer
Designer shares money to the right party
Collects receipts