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Key Metrics [Trust and Accounts]

Key Metrics [Trust and Accounts]

Overview

  • Engagement (Active users, Session length, Feature engagement)

  • Retention (30, 60, 90-day retention rates, CLV, Churn rate)

  • Revenue (Penetration and total revenue for digital payments, savings, cards, loans, POS)

  • Costs (Engagement ROI, Account security cost)

  • Product Quality (General product experience, NPS)

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