Moniebook User Persona Draft

Basic Details

• Name: Bolanle

• Gender: Female

• Religion: Muslim

• Age: 30

• Occupation: Business Owner

• Monthly Income:2M - 2.5M

• Education: Masters

• Device: iPad, iPhone, Macbook

• Family Size: Married

• Location: Victoria Island, Lagos State

• Environment: Urban

Business Details

• Name: Blackbell

• Type: Restaurant/Retail Store

• Monthly Revenue: 200M

• Devices Used: iPad/Tablet, Windows PC

Financial & Tech Insights

• Financial Literacy: High (8/10)

• Tech Savviness: Regular (6.5/10)

• Usage of POS/ERPs: High (10/10)

Business Goals and Motivations

• Sell more and increase revenue

• Increase profit

• Expand business

• Easier reconciliation

Barriers preventing her from reaching goals

• Complex ERPs

• Lack of online presence

• Painful/stressful reconciliation

Preference: Online vs Online ERPs

Prefers online ERP because:

• Easier to access, anywhere in the world.

• Easier to manage stock and inventory across multiple branches.

ERPs she loves

• Lightspeed

• Loyverse

• RetailMan

What she doesn’t like

• Current solutions have little to no support for product expiry management

• Hard to track payment to supplies.

Trust and decision making

The following determine her choice of products:

• Ease of use

• Trust

• Affordability

Perception

• She believes that Nigerian ERPs are substandard and tends to trust international ones better.