Output types

Throughout the discovery phase and its subsequent activities, it is imperative to document the acquired knowledge in order to provide transparency to all stakeholders involved. These discovery articles possess a dynamic nature, necessitating regular updates as additional insights are gained over the product's lifecycle. The characteristics of these articles can be summarized as follows:

1. Interview snapshots

2. Survey results

3. Personas

4. Maps

   1. Empathy maps

   2. Customer experience maps

   3. Customer journey maps

5. As-is service blueprints

6. Opportunity-solution tree

7. Findings presentation